Migrating from Amperity to Salesforce Data Cloud for US Hotel Chain

We enabled seamless CDP migration and real-time guest data activation for a multi-property hotel group in the US — unifying fragmented AWS-based data into Salesforce Data Cloud.

Project Overview

The client, a national hotel chain with over 100 properties, was using Amperity as their Customer Data Platform (CDP). They wanted to switch to Salesforce Data Cloud for better integration across Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud. Their data was spread across their website (real-time bookings), AWS-hosted property systems, third-party loyalty tools, and CRM. Our challenge was to migrate their existing CDP pipeline to Salesforce, unify guest profiles, and deliver connected experiences across all touchpoints.

Solution Highlights

We delivered a robust CDP migration and data activation strategy with minimal disruption to live operations.

Amperity Migration

Recreated data ingestion logic from Amperity pipelines using native Data Cloud APIs and batch ETL from AWS S3, RDS, and Redshift.

Cross-Property Identity Graph

Built a unified guest identity across booking engines, loyalty enrollments, and on-site Wi-Fi registration with dynamic merging and deduplication.

Real-Time Activation

Pushed segments into SFMC journeys for upsells, abandoned bookings, and loyalty tier nudges — personalized per guest behavior and location.

Business Impact

The switch from Amperity to Salesforce Data Cloud resulted in faster campaign deployment, simplified audience management, and a 25% improvement in upsell conversion from pre-arrival emails. The brand now enjoys a connected data ecosystem powering loyalty, service, and marketing in real time.

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