Unified Data Cloud for Indian Automobile Giant

See how we enabled a 360° customer view and real-time personalization using Salesforce Data Cloud across complex, multi-source infrastructure for a leading automotive brand in India.

Project Overview

The client, one of India's top automotive brands, had customer data fragmented across multiple platforms — including their public website, Databricks, Microsoft Azure, CRM systems, and Learning Management System (LMS). Our goal was to build a single, real-time customer profile within Salesforce Data Cloud for intelligent engagement across marketing and service channels. We implemented Salesforce Data Cloud to consolidate data, unify profiles, map identity across touchpoints, and enable downstream activation into Marketing Cloud, Service Cloud, and dashboards.

Solutions Delivered

A scalable, intelligent data fabric connecting the full customer journey.

Multi-Source ETL

Ingested and transformed data from website analytics, Databricks, Azure Blob, and LMS into harmonized objects inside Data Cloud.

Identity Resolution

Resolved profiles across anonymous and known sessions using device IDs, CRM IDs, email, and phone data — auto-merged for golden record creation.

Channel Activation

Synced unified segments into Salesforce Marketing Cloud journeys, push campaigns, and dealer service workflows.

Business Impact

The automotive brand gained a live, 360° view of each customer across channels — enabling real-time personalization, proactive service, and smarter segmentation. Time-to-campaign dropped by 40%, and service teams were able to identify high-value leads instantly across journeys.

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