Data Cloud for South East Asia Ecommerce Brand

Unifying fragmented customer data to power real-time personalization for a top SEA ecommerce platform.

Project Overview

The ecommerce brand struggled with siloed data across their mobile app, website, CRM, and customer service platforms. We implemented Salesforce Data Cloud to create a single source of truth, enabling real-time identity resolution and powerful cross-channel activation.

Solutions Implemented

A robust Data Cloud architecture for unified customer insights.

Data Unification

Ingested and harmonized data from multiple disparate sources, including transactional databases, web analytics, and loyalty platforms.

Identity Resolution

Built complex identity resolution rules to accurately stitch together anonymous and known customer profiles across devices.

Real-Time Segmentation

Created dynamic, real-time segments based on granular purchase behavior and predictive attributes to activate in SFMC.

Business Impact

Delivered a 360-degree customer view, resulting in a 25% lift in campaign ROI through hyper-targeted segmentation and a significant reduction in customer acquisition costs.

Unlock the Power of Your Customer Data

Discover how Salesforce Data Cloud can unify your data and transform your marketing strategy.

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